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STANDAGE IN THAIFEX ANUGA ASIA 2024

May 2024

Project: STANDAGE IN THAIFEX ANUGA ASIA 2024

Location: IMPACT Muang Thong Thani, Ban Mai, Amphoe Pak Kret, Nonthaburi

Client: STANDAGE

Standage, one-stop trade operation support offering innovative trade-tech solutions that use blockchain technology to simplify trade operations, from logistics to payments - aiming to connect Japan with the world through trade, joined THAIFEX-ANUGA ASIA 2024 at IMPACT, Bangkok. This largest food and beverage trade show in Asia, held from May 28th to June 1st, 2024, focused on the future of food with the theme "Beyond Food Experience." The booth was designed and produced by PICSO. It was inspired by omakase restaurant style allowing people to see and participate with Standage easily. They could walk to the booth and talk with staff about the products, get samples or even see the chef making sushi joyfully. A bamboo tree in the middle brought a Japanese feeling. Orange light suited well for food and beverage because it enhanced appetite and joyfulness. Black colour increased strength, stability and credibility to the company.


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