Event Planning Abroad: Understand and Solve Common Obstacles

Expanding into new international markets through event marketing can be a rewarding endeavour for businesses. However, it also comes with unique challenges that require careful planning and execution. Understanding these difficulties is crucial for companies looking to make their mark in foreign territories. This article explores some common obstacles faced when using event marketing for international expansion and how partnering with a professional event organiser can help overcome these hurdles.

1. Cultural Differences and Misinformation

Every country has its unique culture, traditions, and consumer behaviour. What works in one market may not resonate in another. Even with thorough research, a lack of insights can pose risks. Furthermore, organising an event involves many people, and being unfamiliar with their cultures can lead to complications.

Example: A Western fashion brand might organise a runway show in the Philippines, but if it doesn't consider local customs, such as appropriate attire or etiquette, the event could be perceived as disrespectful.

Solution: Consider finding a local advisor for accurate insights. Partnering with a local event organiser can help navigate these cultural waters.

Need Help?: As a professional event planner, PICSO has extensive experience working in Southeast Asia and can provide valuable insights into cultural norms and preferences.

2. Language Barriers

Language differences can create significant barriers during international events. Miscommunication can lead to misunderstandings, affecting everything.

Example: Imagine a technology company from Germany hosting a product launch in Cambodia. If the materials and presentations are not properly translated, potential clients may not understand the product features, leading to poor engagement.

Solution: Hiring professional interpreters and translators who are fluent in the local language and your language.

Need Help?: PICSO offers multilingual support, helping businesses convey their message accurately. We have connections with experienced interpreters and translators to ensure that all communications are clear and effective.

3. Legal and Regulatory Issues

Each country or each venue has its own set of laws and regulations that govern event marketing, including permits, safety standards, and promotional guidelines. Failing to comply can result in fines, delay and event cancellations.

Example: A Japan-based beverage company planning a tasting event in Laos must comply with local regulations regarding food and beverage promotions. If they overlook licensing requirements, they could face legal repercussions.

Solution: Coordinate thoughtfully with your local venue and relevant stakeholders. Carefully review their rules and regulations to prevent any unpleasant situations from arising.

Need Help?: Engaging with local experts who understand the legal landscape can mitigate these risks. PICSO has established connections with local authorities and can guide businesses through the necessary legalities for hosting events in Southeast Asia.

4. Logistics and Infrastructure

Organising an event in a foreign country involves complex logistical challenges, from venue selection to transportation. Factors like local infrastructure and supply chain issues can impact the event's success.

Example: A European medical firm planning a conference in Bangkok might struggle with transportation logistics, especially if they are not familiar with local traffic conditions and venue accessibility.

Solution: In addition to conducting thorough research, you may consider visiting the target country to conduct an on-site survey. Additionally, consult with your local venue and relevant stakeholders to gather accurate and relevant logistical information.

Need Help?: PICSO has a well-established network of suppliers and venues across Southeast Asia, ensuring smooth execution of events. We can also help you find accommodation, restaurants, attractions and transportation to meet your needs and create a great experience for you.

5. Budget Constraints

While event marketing can be an effective way to enter new markets, it can also be costly—especially if you're a foreigner unfamiliar with the target market. Budget constraints may limit the scope and scale of the event, impacting its overall effectiveness.

Example: A small startup from Korea may want to host a large-scale event in Singapore but may only have a limited budget. This could lead to compromises on venue quality or marketing efforts.

Solution: Market survey and list up all the possible choices. Compare and contrast the quotations and consider the budgets with the quality you want.

Need Help?: PICSO offers personalised event packages that fit various budgets, leveraging our connections and expertise in the event industry.

To know how to grow your business abroad with event marketing, read this article: Growing Your Business in Other Countries Through Event Marketing

Conclusion

Expanding into international markets through event marketing presents numerous challenges, from cultural differences and language barriers to legal issues and logistics. However, with the right strategies and support, businesses can navigate these hurdles effectively.

Partnering with a professional event organiser like PICSO can significantly ease the process. With our local expertise and experience in Southeast Asia, we can help businesses create impactful events that resonate with local audiences. If you’re looking to expand your market internationally through event marketing, contact PICSO today. Our team is dedicated to crafting memorable experiences that drive success in new markets!

Together, let's craft a solution that sets your business apart. Contact PICSO today and make your next project of events, exhibitions, or interior designs truly remarkable!