The Bangkok Auto Salon 2024 was a major trade show in Thailand focused on showcasing customised vehicles, along with parts and accessories for those who were interested in cars and motorcycles, including related materials. It was known as Thailand's biggest vehicles customization exhibition, taking place between June 26 and 30, 2024 at IMPACT Challenger, Exhibition and Convention Center, Muang Thong Thani. Visitors could meet with industry experts and purchase parts and accessories directly from vendors.
Neotech, a Korean company providing quality suspension and brakes to the automotive industry with passion in motorsport, and the vision to bring car enthusiasts together, being Korea’s most famous tuning company and the number one in tuning market share, joined in this trade show as an exhibitor with 1 booth, measuring total area 90 square metres.
The booth was designed and produced by PICSO COMPANY LIMITED. It opened to people’s eyes at approximately an angle of 280 degrees for the booth to be seen easily. The backward backdrop built up with the led screen displayed the video contents of Neotech which increased movement and liveliness in the booth. The ground was lifted up to be outstanding from other booths and it also increased value to products. Moreover, there were bases rifted up, where cars showcased on, had white slopes with quote “Discover the power of the evo series”. It allowed Neotech to deliver messages from the company.
The booth design was well inspired from the company colours, black and red, and the Korean national flag by the blue colour added and the trigrams (gwae). The three colours showed strength, credibility, adventure and stability. With red, blue and the red light stripes on the floor, they symbolised Korean flags. Overally, these two inspirations were merged together smoothly and classy to support the value and quality of their products and represent them as Korean products.
Undoubtedly, Neotech's booth by PICSO was a standout at the Bangkok Auto Salon 2024, attracting a surge of visitor interest. The booth's cohesive design, inspired by Neotech's core values, not only boosted the company's image but also professionally elevated its product profile.
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